Wednesday, July 31, 2013

2007 Suzuki Cervo Preview

The headlight just tops it off very nicely. The overall body reminds me of a car but I forgot which one it is. I think its either a Pug or the Yaris. Anyways, Im amazed at how all JDM vehicles and their informations are released on the same day as opposed to the American counterparts such as the Ford Edge. God knows how long it took for it to finally arrive in the showrooms after its first release at the autoshow.






Suzuki has brought a new kei car to the Japanese domestic market. Dubbed the Cervo, the little five-door gets a bold front end treatment dominated by oversized, teardrop-shaped headlamps that flank a chrome-trimmed trapezoidal grille. The lower fascias grille opening extends to the corner foglight mounts, giving Cervo a smiling visage. The cars slab-sided profile is nicely interrupted by an upward-angled accent line. Drivers who select the sportier TX trim (above) see the car dressed up with alloys, additional skirting, and a rear decklid spoiler that caps a tidy rear end. The cars styling is such that if you covered the "S" logo and replaced it with, say, a Peugeot badge, you wouldnt bat an eyelash. This is a nice-looking kei.

In total, three trim levels -- G, T, and TX -- will be offered. G and T sport less aggressive bodywork (seen at right) than the TX. G models receive the normally aspirated 54-horse 660cc engine, while T and TX get the more powerful 60HP turbocharged variant. All cars receive a 4-speed automatic, and a choce of 2WD or 4WD is available for all trim levels. As for the interior, the two-tone buckets in front (on the TX at least) are joined by a split rear bench that flips down for extra cargo storage. Bluetooth, keyless entry/start, and iPod integration are all optional. Full pricing info for all grades is in the linked press release.

As an added bonus, the G model meets Japans 4-star emissions standard and exceeds the 2010 fuel economy standards by an additional 10-percent. Economical, quirky, and practical -- the Cervo looks like another hit for Suzuki in Japan, where the consumer appetite for new kei cars is nothing short of voracious. We wouldnt be the least bit surprised to learn that initial orders smash the first months sales projections to bits. Such has been the case with many new kei launches this year so far. Why should this one be any different?


This is not the next Wagon R or Opel Agila replacement. In Europe they get a car based on the Splash and bigger Swift. The Cervio is a Japan only, so-called K-car.